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Featured Work

We Are J'Ouvert

Building a Grassroots Cultural Brand That Earned City Hall Recognition

Visual identity and multichannel campaign for J'Ouvert Celebrations, a NYC cultural tradition grounded in the community's own heritage and craftsmanship.

Contribution

Visual Identity, Website, Print & Digital Posters, Social Media Toolkit, Campaign Development

Results

~244M+ cumulative impressions across 62 LinkNYC kiosks in six Brooklyn neighborhoods; Citation Awards from the Brooklyn Borough President and NYC Mayor

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Community Service Society of New York

Building a Scalable Brand System Across a Multi-Program Nonprofit

CSS turns insights from New Yorkers into policy proposals for lawmakers. As Design Manager, I extend and apply their brand system across every program and campaign it touches.

Contribution

Multichannel Campaigns, Event Branding & Design Suites, Sub-Brand Systems, Brand Guides & Standards

Results

Multichannel Campaigns, Event Branding & Design Suites, Sub Brand Systems, Brand Guides & Standards

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Moustache Apothecaries

Designing a Full Brand Platform Grounded in Market Research

A bespoke men's grooming concept pairing modern technique with old-world apothecary craft.

Contribution

Visual Identity, Website, Print and Digital Posters, Social Media Toolkit, Campaign Development

Results

Visual Identity, Website, Print and Digital Posters, Social Media Toolkit, Campaign Development

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Change For Kids

Publication design for a children's non-profit focused on creating equity In the lives of young New Yorkers.

Contribution

Turning 28 Rounds of Stakeholder Input Into a Flagship Annual Report

Publication design for a youth-development nonprofit's 2020 Vision Document.

Results

Visual Design & Creative Collaboration

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Browse Portfolio

What I Do Best

Brand Systems

I build brand frameworks that scale from logo to guidelines to the campaigns running on top of them, so the work stays coherent as an organization grows.

Multichannel Campaigns

I develop one message across print, digital, transit, and social — coherent whether it's a newspaper ad or a bus interior card.

Experiential Design

I design every touchpoint of a live event — identity, invitations, signage, motion — as one coherent system, not a collection of separate assets.

Interested In Seeing Or Hearing More About My Work?

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