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Featured Work

Community Service Society of New York

Building a Scalable Brand System Across a Multi-Program Nonprofit

CSS exists at the intersection of Research, Service and Advocacy, where they provide direct services as well as collecting and turning insights from New Yorkers into policy proposals for lawmakers. As Design Manager, I extend and apply their extensive brand system.

Contribution

Multichannel Campaigns, Event Branding & Design Suites, Sub-Brand Systems, Brand Guides & Standards

Results

Multichannel Campaigns, Event Branding & Design Suites, Sub Brand Systems, Brand Guides & Standards

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We Are J'Ouvert

Building a 9 year Visual Campaign That Earned City Hall Recognition

Visual identity and multichannel campaign for J'Ouvert Celebrations, a NYC cultural tradition grounded in the community's own heritage and craftsmanship.

Contribution

Visual Identity, Website, Print & Digital Posters, Social Media Toolkit, Campaign Development

Results

~244M+ cumulative impressions across 62 LinkNYC kiosks in six Brooklyn neighborhoods; Citation Awards from the Brooklyn Borough President and NYC Mayor

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Moustache Apothecaries

Designing a Full-Service Grooming Brand Grounded in Market Research

A bespoke men's grooming concept pairing modern technique with old-world apothecary craft.

Contribution

Visual Identity, Website, Print and Digital Posters, Social Media Toolkit, Campaign Development

Results

Visual Identity, Website, Print and Digital Posters, Social Media Toolkit, Campaign Development

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Change For Kids

Turning 28 Rounds of Stakeholder Input Into a Flagship Annual Report

Publication design for a children's non-profit focused on creating equity In the lives of young New Yorkers.

Contribution

Publication design for a youth-development nonprofit's 2020 Vision Document.

Results

Visual Design & Creative Collaboration

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What I Do Best

Brand Systems

I build brand frameworks that scale from logo to guidelines to the campaigns running on top of them, so the work stays coherent as an organization grows.

Multichannel Campaigns

I develop one message across print, digital, transit, and social — coherent whether it's a newspaper ad or a bus interior card.

Experiential Design

I design every touchpoint of a live event — identity, invitations, signage, motion — as one coherent system, not a collection of separate assets.

Interested In Seeing Or Hearing More About My Work?

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